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[music video.] ‘Da’ T.R.U.T.H.’ Releases Music Video for”J.I.F.E.”

Premier Xist Music Artist Da’ T.R.U.T.H. unveils the first visual from “Love, Hope, & War”, due January 29, 2013.

Continuing his 1/29 campaign, on Friday, December 21st, Da T.R.U.T.H. will release the video for “J.I.F.E.”, the first official single from his highly anticipated sitxth album, “Love, Hope, & War”,at 1:29pm. Produced by superproducer J.R., the clip was filmed on location in Africa, as well as in the Continental U.S. It was released to radio and online outlets for airplay last Friday. Also, as part of a pre-order campaign, “J.I.F.E.” will be available for free to all fans who purchase advance copies of the project. Fans can order their copy online at

As one of the biggest names in Christian music, Da’ T.R.U.T.H. has the Christian and mainstream Hip Hop music industry buzzing about “Love, Hope, & War”, which is expected to be one of the biggest releases of 2013. Da T.R.U.T.H., a 3-time Stellar Award winner for Rap/Hip Hop Gospel CD of the Year, was also recently nominated for a 2013 Stellar for his 2011 Xist Music debut “The Whole Truth”.

About Xist Music
Xist Music is the recording label of Xist Worldwide, which produces innovative projects from our award winning artists, who are leaders in the inspirational urban music industry. XIST Worldwide was founded by Terverius Black and Sean Simmonds to become the leading producer of inspirational urban entertainment, lifestyle and media content. With properties in music, film, publishing and other lifestyle projects, Xist Worldwide acquires, produces, markets and distributes inspirational urban content.


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