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Philly’s own Japhia Life delivers a brash grind-house style video for the menacing street single “Cloud” produced by J!Rodgers off of his critically acclaimed Westside Pharmacy album. The video is directed by Quentin Filipino (Eye Witness Media) & co-directed by Japhia. NoMalice of the rap duo Clipse (Re-Up Gang) makes an appearance solidifying Japhia as carrying on the legacy and tradition of lyric driven street hip-hop. It is a visual breath of fresh air and gives a sure glimpse of what we can expect in the future from the emcee now centralized in the resurgence of the Philly hip-hop scene.

“Westside Pharmacy” is out now via digital stores and on limited edition CD:

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