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prodigal_sonkingdom_swagganomics200christianraphiphopnewsFt. Lauderdale, FL hip-hop mogul and owner of Holywood Records, Prodigal Son is in the studio recording his new album, “Kingdom Swagga-Nomics” which will be releasing on January 19th  2010 through Infinity Music Distribution.  Prodigal Son  is no stranger to the music business having been in it for over 14 years and sharing the stage with such names as MC Hammer, Levert, George Clinton, Israel & New Breed, Newsboys, and Canton Jones just to name a few.  He has also been an actor in such films as Bad Boyz 1 &  2, A Sinners Prayer(HBO Special), and he made it to the 2nd  round on Mtv’s “Making The Band.”  Plus, a miraculous testimony of having fought  breast cancer and beating it with only the help of God and no doctors.  This healing  has changed his life dramatically and now he is ready to move to the next season of his life which is continuing making music and ministering to people of all ages to change lives in a positive way.

The title of the record “Kingdom Swagga-Nomics” according to Prodigal Son “means that we do things for and through Christ a different way than the carnal-minded does.  Kingdom Swag is being cool, hip, fashionable but only moving and having a swag described by Christ in Mark 16:15 “go into all the world and preach the gospel.”  The concept of this project is for the body of Christ to learn and grow from Christ alone.  It’s really when we spend time with God Himself that He reveals things to us which is described in the song, “I Go Hard.”  The lyrical message on this record is “don’t be afraid to dream and reach those dreams through Jesus Christ.  We have to learn to stop gossiping and stay humble because it’s not about you it’s about someone waiting to meet you so that they can have an encounter with God.”

Prodigal Son describes his sound in this way, “I really look at my music as having a sound all of my own but, I have many people tell me that my voice and lyrical delivery reminds them of DMX, Jay-Z, 2-Pac.  Then I have people tell me that my tracks are along the lines of Dr. Dre, Diddy, and all the big hit makers out there.  I don’t really have any comparisons to my music because I really believe that I’m creating a new sound what I like to call, Rhythm & Street it’s a blend of hip-hop, R&B, with a hardcore but soft appeal.  The song “None Like Me” really gives fans a taste of that Rhythm & Street sound.

Holywood Records has been around for over 7 years and Prodigal Son describes how the label got it’s name in this way, “See the world goes to Hollywood for their fame, fortune, status, etc. but we as Christians go to the throne of God.  We just need to seek first the Kingdom of God and all things will be added to us as described in Matthew 6:33. So, instead of Hollywood as our pedestal we have a new place to go as believers for our wisdom to Holywood where Christ reigns and takes us to new places in Him.”  Be on the lookout for more on Prodigal Son and Holywood Records in the months to come.

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