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Houston, TX – February 21, 2010 – South by Southwest (SXSW), the premier Austin-based company dedicated to building and delivering conference and festival events for entertainment and related media industry professionals, has, for the third year in a row, invited several Houstonians to organize its Christian hip hop showcase.

Taking place March 17-19, presents The Life in Hip Hop will showcase performances from some of gospel hip hop’s most polished performers and offer an expanded schedule of informative and interactive artist development workshops and networking opportunities.

The events include:

  • Thursday, March 17
    • Artist Fellowship Dinner and Open Mic
    • 6:30pm – 10pm
    • Victory Outreach Center – 3701 Drossett Dr. Ste #100, Austin, TX 78744
  • Friday, March 18
    • Unity Conference Artist Showcase and Concert
    • 7pm – 11pm
    • Victory Outreach Center – 3701 Drossett Dr. Ste #100, Austin, TX 78744
  • Saturday, March 19
    • The official SXSW Hip Hop Hope Unity Workshops, Film Preview, Panel Discussion and Pre-Show
    • 11am – 3pm
    • The Carver Cultural Center – 1165 Street, Austin, TX 78702

* * * * * * * * * *

  • presents The Life in Hip Hop Concert
  • 5pm to 10pm
  • Promiseland Church located at 1504 East 51st Street, Austin, TX 78723

Houston’s Bobby “Tre9” Herring, Jimmie McDowell, and Jason “Sketch the Journalist” Bellini were personally offered the opportunity by Matt Sonzala, a respected independent rap promoter who is the official hip hop booker for SXSW, and asked to help organize this unique platform.

“The last two years have been a great success and we’re excited that this year we’ll be able to offer more activities and in areas that can truly accommodate our crowd. The last two years we’ve actually had to turn people away,” Tre9 said. “This year’s theme is all about unity which we hope people can see through our workshops, panel discussions, and variety of music ministers.”

This year’s roster of performers for the Presents The Life in Hip Hop stage includes:

  • Co-host: DJ D-Lite – Austin, TX
  • Co-host: Chris Chicago – Nashville, TN
  • One’s & Two’s: DJ Promote – San Angelo, TX
  • One’s & Two’s: DJ Wade-O – Newark, NJ
  • Guest speaker: Scott Free – Atlanta, GA
  • Guest speaker: Tre9 – Houston, TX
  • Da’ T.R.U.T.H. – Philadelphia, PA
  • Ambassador – Philadelphia, PA
  • Jai – St. Louis, MO
  • JR – St. Louis, MO
  • Thi’sl – St. Louis, MO
  • theBREAX – San Diego, CA
  • Cheno Lyfe – Miami, FL
  • Gospel Gangstaz – Los Angeles, CA
  • Pro- Memphis, TN
  • Fedel –Tulsa, OK
  • D-Maub – Cincinnati, OH
  • big Al – Monroe, LA
  • Dre’ Murray – Tulsa, OK
  • 007 (of the 5th Ward Boyz) – Houston, TX
  • Lil Raskull – Houston, TX
  • CY – Houston, TX
  • Martay – Boston, MA
  • The WARRIORS ATX – Austin, TX
  • S.OM. (Soldiers On A Mission) – Houston, TX
  • Von Won – Houston, TX
  • Gifted Da Flamethrowa – Houston, TX
  • Corey Paul – Houston, TX

Admission to all parts of this weekend will be free of charge and open to the community.

For more information contact Jimmie McDowell at (713) 254-9351. For artist performance opportunities contact Adrian Rodriguez at (936) 718-9211 or

For more information visit: or

President/CEO of The Corelink Solution and Holy Culture

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