[Watch] – Doc Watson & Trig: The Inside View – Making Marketing Money Matter Episode 3
How did Doc Watson turn less than $5K into nearly $500K on the Redemption release? He and Trig discuss marketing strategy and ways to optimize spending. If you’ve ever wanted to learn some marketing tips, this is an episode you don’t want to miss.
About Doc and Trig
Doc Watson is the CEO and co-founder of Reflection Music Group (RMG), an independent hip-hop label based out of Nashville, Tennessee. He started his journey in the music industry working in radio and as a producer. After garnering success hosting parties and releasing his own wave of projects at the height of the mixtape era, Watson found a need for a deeper purpose. That’s when he connected with Nashville-based artist Derek Minor to establish Reflection Music Group. Since the label’s founding in 2009, RMG has produced numerous nationwide tours, hosted its own SXSW showcase, and placed numerous projects on the Billboard charts, including multiple placements for Canon on the Top Rap Albums list. Minor, also a Grammy-winning artist, has had two projects on the prestigious Billboard 200.
RMG now houses RMG Amplify, a distribution and marketing service available to artists without the commitment of signing to a label. Watson prides himself on being a marketing expert, emphasizing consistency and authenticity. Before getting into music, he spent 10 years in the Army as a member of the highly-respected 101st Airborne Division where he learned discipline and the importance of execution. Now, he and his wife enjoy working out, hiking and exploring the city together.
Trig (James Rosseau, Sr.)
James Rosseau, Sr. (Trig) is the CEO of The Corelink Solution (the parent company for Holy Culture), a non-profit, 501(c)3 organization that exists to revitalize communities through programs that empower people to reach their potential. Coinciding with Trig’s 20 years in CHH as an artist, producer, radio host, event promoter and media owner, he has spent the same in senior leadership positions in companies such as JPMorgan Chase (SVP, HR Service Delivery & Affinity Credit Cards), Allstate (president, Affinity), and LegalShield (president, Business Solution / Chief Commercial Officer), creating and guiding high-performing teams through delivering double-digit growth, mergers and acquisitions, offshoring, outsourcing, startups, and well over 300 partnerships.
He serves on the DeVry University Board of Trustees, is the author of Success on Your Own Terms: 6 Promises to Fire up your Passion, Ignite Your Career and Create an Amazing Life and holds an Executive MBA from the Kellogg School of Management.
He initially joined the Holy Culture Radio family in the early 2000s with The Corelink Radio program, quickly became a partner in the business, which at that time was the HolyCultureDownload Store, which the team expanded to be a mainstay in the genre prior to the launch of iTunes. Looking to broaden its services, Holy Culture launched its media outlet not long after that and the rest is history.
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