AJ Ramos Teams Up with Reach with “Segunda Vida”

A transformative moment awaits the music world as AJ Ramos , a trailblazer in Latin music, joins forces with Reach Records to launch the “Kingdom & Culture” initiative, an ambitious fusion of faith and diverse soundscapes.

The first single, “Segunda Vida,” drops August 8, marking the start of a global musical conversation. This track brings together the Grammy‑winning production duo The Rudeboyz (Kevin ADG & Chanel el Genio), afrobeats artist Limoblaze, and rising Puerto Rican talent Alexxander, offering a sonic blend that is rich, dynamic, and deeply rooted in storytelling

Ramos sees this project as a calling to create music with intention for the Kingdom—“not music that fits in a box,” he emphasizes. It’s a celebration of real-life experiences, weaving Latin and English lyrics with a truth‑centered message that transcends borders.

On Reach Records’ side, this collaboration reflects their legacy of creativity, excellence, and boundary‑pushing artistry. Dee Diaz, SVP of Marketing, recalls Ramos’s decade‑long involvement—from moderating pivotal conversations in Christian‑hip‑hop culture to supporting the label’s first Latin compilation in 2020. Lecrae adds that Ramos’s support has been instrumental in bridging Latin music with Christian hip‑hop communities.

More than a musical venture, “Kingdom & Culture” is designed to meet listeners in their seasons of joy, pain, regret, and redemption. Ramos speaks directly to those who feel distant from God—reminding them that “God doesn’t call us by our sin; He calls us by our name.”