Making merchandise that flies off the table can be tricky. Do you make what other people do because you know it works? Do you branch out creatively and make something unique, hoping your fans will get you? With a limited budget and time, it can be hard to know what to sell that won’t just…

All three are part of one big family, but people draw the lines based on where the music comes from and who it’s speaking to. Christian hip hop (CHH), the way a lot of folks describe it, grew up in and around the white evangelical church world. Think of the festival and touring circuit—artists on…