THE RECONNECT
What’s Happening in Our Communities?
Across the country, churches are struggling to reach youth in a culture overwhelmed by distractions. Young people are searching for meaning but feel disconnected from traditional church spaces, and they often feel forced to choose between their faith and their culture, causing many to walk away altogether.
This disconnection is growing quickly, leaving a gap between generations, between faith and identity, and between the church and the community it’s meant to serve.
THE PROBLEM
Youth today are facing a crisis of confidence and connection—7 in 10 girls feel they don’t measure up, and only 5% of teens maintain the self-esteem they had in childhood.
We are losing a generation.
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Youth are drifting from the church and searching for meaning in the wrong places. Nearly one-third of Gen Z now identifies as religiously unaffiliated, the highest of any generation to date.¹
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They feel unseen and unheard. 7 in 10 girls believe they are not good enough or don’t measure up in key areas like appearance and performance.² Many teens feel that the church doesn't understand their reality or speak their language.
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Social media is shaping their identity. The average teen spends over 4.8 hours per day on social media, where influencers and celebrity culture—often detached from truth or accountability—are shaping values and worldviews.³
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Mental health is at an all-time low. 1 in 5 teens experience depression before adulthood, and 8 teens die by suicide each day in the U.S.⁴ Loneliness, anxiety, and hopelessness are rising, and too many feel like they’re facing it alone.
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Churches are disconnected. Once the cornerstone of the community, only 4% of Gen Z has a biblical worldview,⁵ and many churches are struggling to bridge the gap and engage youth meaningfully.
The Solution: The Reconnect
The Reconnect is a national movement created to restore what has been lost. We believe the message of Christ will always transform lives, but the method must meet this generation where they are.
Holy Culture is taking a step to collaborate with local churches, leaders, and communities to build bridges that reach youth with relevance and love. Our solution is rooted in presence, partnership, and purpose.
Here’s how we do it:
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We partner with churches within the community to create weekend experiences that blend Christian Hip-Hop, mentorship, and ministry.
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We empower churches with tools, training, and partnerships that help them connect with the youth in meaningful and relevant ways.
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We invest in the youth by creating programs with cultural relativism, speak their language, and point them back to Christ.
This movement is about helping churches reconnect with their communities and become places where faith feels real again. When churches are rooted in purpose and presence, they bring people together, restore hope, and build stronger communities that shape a better future for everyone.
About the Holy Culture Weekend Experience
The Holy Culture Weekend Experience brings together the powerful synergy of Holy Culture Records artists and Holy Culture Radio (heard by millions on SiriusXM Channel 140) in partnership with local churches. By integrating Christian Hip Hop into the church community, we aim to welcome more youth and those influenced by hip-hop culture into a vibrant faith environment, while equipping churches with hyper-relevant ministry tools.
Objectives:
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Engage and Inspire
Attract youth and hip-hop-influenced communities, inviting them into the life of the local church. -
Equip Churches
Collaborate with churches to provide the resources and strategies to introduce ministries that resonate with today’s culture. -
Strengthen Community
Help churches continue serving as a cornerstone of their neighborhoods.
The Reconnect: Weekend Experience Breakdown
Friday Night: Concert Experience
A high-energy Christian Hip Hop concert led by Holy Culture Records artists that sets the tone for transformation. The artists will share personal testimonies of faith, identity, and purpose, creating a space where the youth feel seen and inspired. The night will end with prayer, altar call, and an open invitation to return for Saturday’s workshops.
Saturday: Purpose Workshops
Interactive, artist-led sessions that help youth explore their gifts and understand their God-given purpose. These workshops will offer real tools for personal and spiritual growth, while supporting honest conversations about faith, culture, and life. All attendees will be invited to Sunday’s worship gathering.
Sunday: Worship & Community Connection
On Sundays, we will hold a powerful service where artists and local church leaders lead worship together. The youth will experience authentic faith in a way that reflects their identity and culture. Relationships will be built, trust will be formed, and the church will become a place they want to return to.
The Reconnect Plan
Step 1: Fund the Movement
Your donation supports artists, youth programs, outreach events, church partnerships, and our on-air initiatives.
Step 2: Expand the Reach
With your donation, you will help us activate communities across the country, building partnerships with churches and local leaders, while also collaborating with influential CHH artists to bring more awareness to this movement.
Step 3: Transform Lives
As a result of your support, we will be able to successfully help our youth reconnect to faith, community, and Christ, while supporting them in becoming tomorrow’s leaders.
The Importance of Your Donation
Since 2003, Holy Culture has been a trusted voice in the Christian Hip-Hop space, working tirelessly to bridge the gap between faith and culture. Over the years we have successfully built the digital foundation; creating spaces where millions have connected with Christ through music, media, and storytelling. Now, we are ready to bring that mission into communities across the country, and we cannot do it without your support.
Your donation fuels this movement. With your help, we will:
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Collaborate with churches and leaders to develop mentorship programs that help lead young people back to faith, purpose, and community
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Host 12 Holy Culture Weekend Experiences each year, supporting 50 youth at each gathering through high-energy concerts, interactive workshops, and Sunday worship that blends Christian Hip Hop with spiritual formation
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Empower churches with strategies, media resources, and real partnerships that equip them to serve as trusted spaces of belonging and transformation
Together, we can and will lead a generation back to Christ!
Here’s how you can get involved:
Sponsor 1 Youth Participant
- Gives one young person full access to a weekend of music, mentorship, worship, and transformation.
- Holy Culture T-shirt, Holy Culture Beanie, Personalized thank-you card from a youth participant
Sponsor 1 Artist’s Travel & Lodging
- Covers travel and lodging for one Christian Hip Hop artist to serve a community in need.
- Holy Culture Hoodie, Kingdom First Tee, Handwritten thank-you note from the artist
Support a Workshop / Community Fest / Concert Night
- Funds a full day of workshops, a community festival, or a concert that brings together youth, families, and local churches.
- Full merch bundle (T-shirt, Hoodie, Hat), Personal recognition/shoutout on Holy Culture’s website and social media
Sponsor a Full Weekend Experience
- Fully covers a 3-day weekend event for 50 youth, including music, workshops, and worship.
- VIP Holy Culture merchandise package (Holy Culture T-shirt, Holy Culture Beanie, Holy Culture Hoodie, Kingdom First Tee), Custom engraved appreciation plaque, Social Media Shoutout Post, On-air thank-you, and private leadership call with James
Take Action Now
With your support, we can create spaces where young people feel seen, heard, and invited back into a relationship with Christ. Let’s restore the bridge between church and culture and spark a movement that brings Christ back to communities across the country.
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Make a Custom Donation
Choose the amount that works best for you and help fund mentorship, youth programs, and community events. -
Join Our 3-Month Campaign Support Circle
Sign up to give monthly during the campaign and become a sustaining partner in reaching youth across the country
Click the button below to make your impact today!