Automotive Case Study
Published on September 1, 2023
Marketing is the new business catalyst. You can create a brand, find ample clients, and even promote your faith through marketing. But finding the perfect platform to reach a vast and engaged audience is significant.
However, for businesses aiming to target end consumers and promote products like cars, accessories, car rentals, and ride-sharing services, finding a platform with broad reach and exceptional advertising skills can be difficult, especially when they want to target a particular segment. With a 5 million s listener base across the USA, Holy
Culture Radio offers a direct path to reach the faith-based community.
Doubtful? Witness it firsthand!
Client Profile
Our client is a rising automobile manufacturer and service provider renowned for new car sales, automotive accessories, car rentals, and innovative ride-sharing solutions.
Goal
The client wanted to widen their market range within the Christian community.
The Challenge
Our client primarily faced two challenges:
- Reaching out to the Christian community with their market presence
- A way to find engagement in their product marketing that is effective as well as cost-efficient
How we played a role in this
Holy Culture offers a huge base to our clients, but we are so much more than just a platform. This is how we helped our client:
- Customized Outreach. We helped our client understand the importance of customized marketing in the Christian community by drafting messages and ads that resonated with their ideal customers.
- Market and data-driven decisions. We know that marketing through the noise is harder than ever, with many estimating that a prospect needs to see your brand 12 times or more times before even considering it. Our campaigns provided frequent exposure to our clients and helped them leverage our “audio influencers” to make their brand a known entity.
- Mass Reach with smaller investments. Holy Culture Radio generates a high ROI and is extremely affordable. With 5 million listeners, we helped our client reach a large audience with a lesser sum spent on advertising than with traditional media.
Results
Within the first quarter of advertising on our platform, the automobile client observed a 30% rise in sales. Data showing that 62% of podcast listeners took action after hearing an advertisement on a podcast was consistent with this.
Join Us
If you want to leverage our simple yet effective platform to reach a large audience and advertise with a high ROAS, feel free to reach us, and we will be happy to help.
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