In 1997, BB Jay released his first single independently, called “The Pentecostal Poppa”. The single was successful on radio and received rotation on BET. A year after signing with Jive Records, he released his international debut album Universal Concussion in 2000. The album was heavily promoted with music videos, singles, and national touring.
After a five-year hiatus, BB Jay recorded a collaboration album with rappers Pettidee & Demetrus titled 3 The God Way, released in 2005. Unlimited was released on June 26, 2007. The 17-track album will have a companion DVD also titled Unlimited.
BB Jay is often cited as one of the very few musicians who is openly a Christian in the mainstream hip-hop industry.
