Jazze Pha

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Phalon Anton Alexander (born April 15, 1969), professionally known as Jazze Pha is an American record producer, singer, songwriter, and rapper from Memphis, Tennessee. He is the founder and chief executive officer of Sho'nuff Records, to which American R&B singer-songwriter Ciara Wilson was signed.

Phalon Anton Alexander (born April 15, 1969), professionally known as Jazze Pha (/ˌdʒæzi ˈfeɪ/ JAZ-ee FAY), is an American record producer, singer, songwriter, and rapper from Memphis, Tennessee. He is the founder and chief executive officer of Sho’nuff Records, to which American R&B singer-songwriter Ciara Wilson was signed.

Pha was named after the late Phalon Jones, another member of the Bar-Kays, who died in the December 10, 1967, plane crash that also killed three other Bar-Kays members and Otis Redding.

Pha is known for announcing “Ladies and gentlemen” or “This is a Jazze Phizzle product-shizzle!”, both at the beginning and, occasionally, at the end of songs on which he is featured. In 1990, Pha was signed to Elektra Records.

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