In 2001, Jay-Z famously dissed NaS by rapping, “So, yeah I sampled your voice, you was usin’ it wrong / You made it a hot line, I made it a hot song.”

Twenty-two years later, Eddy Puyol is using the same Blueprint for his new single “Bang Bang Baby” – but in a twist, he’s the author of both the hot line and hot song. 

Puyol produced the bouncy track with help from longtime collaborator Chuck Hemman and its hook pulls from the artist’s career-reflecting single “This One’s For You.”

“That phrase (‘Bang bang baby’) has been a thing in my household for a while,” Puyol said. “A few months back, I was watching football, and it just sort of popped out of my mouth after a key play. My wife noticed how catchy it was, and then the creative juices started flowing to make it into the hook of a new song.”

The end result is a funky, Summertime-sque song that showcases Puyol’s ability to rap double time with playful rhymes designed to motivate everyone from athletes to academics to anime-loving adults. 

“I don’t often rap that fast, but wanted to challenge myself to do something different,” Puyol said. “I believe listeners will be happy with the results.”

And as always, Puyol incorporates his love for high-level sports with a nod to the iconic SportsCenter theme.

“Bang Bang Baby” and the companion visual (filmed by award-winning director Will Thomas in the same location as Puyol’s recent nuptials) are now available online. Look for it on your favorite digital service provider platforms (Apple Music, Spotify, Pandora, etc.) and social media sites.

Beyond Bang Bang Baby