In a compelling new episode of The 116 Life, listeners are introduced to Elsa Peterson, a remarkable woman whose journey in the music industry exemplifies the beauty of embracing change and growth. As the conversation unfolds, listeners are treated to insights about Elsa’s personal and professional life, as she speaks candidly about her experiences, challenges, and triumphs.

The Journey Begins

From the outset, Elsa’s passion for her work is palpable. She begins by expressing her excitement about joining the 116 Life on Holy Culture Radio, a testament to how far she’s come in her career. Despite her recent move and other major life changes, Elsa exudes positivity and resilience, attributing much of her personal development to her faith and her willingness to embrace new experiences.

Elsa recounts her transition from digital marketing to her current role in marketing at Reach Records, highlighting the initial nervousness she felt alongside the excitement of new opportunities. Her journey into the music industry was not a direct path, but a carefully chosen course fueled by her desire to connect with music and people.

Navigating the Industry

As a woman in a male-dominated industry, Elsa is no stranger to the challenges that come with breaking barriers. She emphasize the importance of asking for what you want—a crucial lesson that has defined her career trajectory. Elsa’s determination is not just about personal gain; it’s about paving the way for other women to step into their own power.

Elsa speaks passionately about her desire to learn every facet of the music industry. Her experiences as a volleyball player honed her ability to handle pressure, take feedback, and push through self-doubt, skills she carries into her professional life.

Faith, Family, and Finding Peace

Elsa’s deep faith is a cornerstone of her story, playing an integral role in her personal and professional decisions. From her upbringing in a welcoming Catholic community to her involvement in Young Life during high school and college, her spiritual journey has provided a foundation of peace and purpose.

In moments of anxiety and uncertainty, Elsa finds solace in prayer and her community. Whether it’s navigating the pressures of college or the professional world, she consistently leans on her faith as a guiding force.

Inspiring Others and Embracing Womanhood

With March being Women’s History Month, Elsa reflects on the influential women in her life, including her mother and industry figures like Neelam Tadani. She discusses the challenges women face in the music industry, emphasizing the need for voices to be heard and ideas to be respected.

Elsa’s story is not just about her own growth but serves as an inspiration for other women aspiring to make their mark in the industry. Her message is clear: find your voice, advocate for yourself, and lift others along the way.

Conclusion

Elsa Peterson’s journey is a testament to the power of faith, resilience, and the courage to embrace change. Her story reflects the essence of the 116 Life—being unapologetically passionate about one’s identity and purpose. As Elsa continues to impact the music industry, her story encourages all to pursue their dreams with confidence and authenticity.

Holy Culture Radio is operated by The Corelink Solution, a non-profit organization that aims to create a safe space for healing, foster unity in our communities and empower the next generation of creatives and leaders through spreading the gospel.

If you’d like to support our work, please make a donation. No amount is too small. You can also shop our online store to help spread awareness of our mission. Again, thank you and remember to be encouraged and be blessed.

TIMESTAMPS

00:00 Welcome to the 116 Life
01:24 Introducing Elsa Peterson
01:40 Adjusting to New Beginnings
03:39 A Tribute to Joe Malone
05:50 The Journey into Marketing
10:35 Networking and Personal Growth
16:30 Volleyball Memories and Childhood
22:49 Finding Peace in Faith
24:14 Dealing with Anxiety and Faith
25:33 Growing Up Catholic
27:30 College Life and Young Life Leadership
31:10 Joining REACH and New Roles
37:05 Women in the Music Industry
47:25 Final Thoughts and Encouragement

Related Radio Show: 116 Life