In the latest installment of Kingdom Building Conversations, Holy Culture CEO, Trig had the pleasure of hosting Alex Jean, a rising star in the Christian hip hop. With over 70 million streams on Spotify alone, Alex has quickly made a name for himself in the music industry. This episode explores his journey, the challenges he has faced, and the strategies that have led to his success. Below, we break down key insights and the actionable advice shared during the conversation.

1. Embracing Your Musical Roots

Background and Early Influences

Alex Jean’s musical journey began at a young age, influenced by his father, a musician in Orlando, Florida. Growing up in a church-oriented family, music was a natural part of his life. He started playing guitar alongside his father and later expanded his musical repertoire.

Actionable Advice:

• Leverage Early Influences: Artists, reflect on your early musical influences and how they shaped your current style. Embrace these roots to create a unique sound that resonates with your audience.
• Continuous Learning: Never stop learning and expanding your musical skills. Whether it’s picking up a new instrument or exploring different genres, continuous growth is key.

2. Transitioning into Christian Hip Hop

Finding His Calling

Initially, Alex wasn’t into rap; he listened to a variety of genres, including dubstep, classical, and jazz. However, he felt a calling from God to transition into Christian hip hop, which led him to start writing music in high school and releasing it in 2022.

Actionable Advice:

• Follow Your Calling: Listen to the Holy Spirit and follow your passion, even if it means stepping out of your comfort zone.
• Genre Exploration: Don’t be afraid to explore different genres and find the one that truly resonates with you and your message.

3. Consistency and Prolific Output

Releasing Music Consistently

Since starting his music career, Alex has released around 35 songs in just a year and a half. This prolific output is a testament to his dedication and hard work.

Actionable Advice:

• Consistency is Key: Regularly releasing new music keeps your audience engaged and helps you build a loyal fan base.
• Quality Over Quantity: While consistency is important, ensure that each release maintains a high standard of quality.

4. The Importance of Management and Collaboration

Building a Team

As Alex’s career rapidly progressed, he realized the importance of having a team to manage the increasing responsibilities. This led him to sign with a label and work with legendary producer Rodney Jerkins.

Actionable Advice:

• Recognize When You Need Help: As your career grows, don’t hesitate to seek help from professionals who can manage different aspects of your career.
• Collaborate with Experts: Working with experienced producers and managers can provide valuable insights and resources that elevate your music.

5. Navigating the Business Side of Music

Professionalism and Integrity

Alex emphasizes the importance of maintaining professionalism and integrity in the music business. He shares anecdotes about the challenges he has faced and the need for clear communication and accountability.

Actionable Advice:

• Maintain Professionalism: Treat your music career as a business and uphold high standards of professionalism in all your dealings.
• Clear Communication: Ensure that all agreements and expectations are clearly communicated to avoid misunderstandings.

6. Creating Memorable Concert Experiences

Engaging with the Audience

Alex shares his vision for creating intimate and engaging concert experiences. He believes that Afrobeat music naturally lends itself to creating a warm and inviting atmosphere.

Actionable Advice:

• Focus on Engagement: Design your performances to create a shared experience where the audience feels connected to you and your music.
• Innovative Stage Presence: Incorporate elements like a full band, choir, and interactive stage presence to make your concerts memorable.

7. Balancing Personal Life and Career

Managing Expectations

Alex and his wife are focused on building their careers and enjoying their youth before starting a family. He acknowledges the societal pressures but remains committed to their current path.

Actionable Advice:

• Set Personal Boundaries: Balance your personal life and career by setting clear boundaries and managing expectations.
• Stay True to Your Path: Follow your own timeline and priorities, regardless of external pressures.

8. Looking Ahead: Future Plans and Aspirations

Vision for the Future

Alex envisions a future where he continues to create impactful music and perform in sold-out arenas. He aims to reach a broader audience while staying true to his Christian roots.

Actionable Advice:

• Set Clear Goals: Define your long-term goals and create a roadmap to achieve them.
• Stay Authentic: While aiming for mainstream success, stay true to your core values and message.

Conclusion

Alex Jean’s journey in the music industry is a testament to the power of faith, hard work, and dedication. His story provides valuable insights for aspiring artists, emphasizing the importance of consistency, professionalism, and staying true to one’s calling. As Alex continues to navigate the complexities of the music business, his commitment to excellence and integrity serves as an inspiration to all.

Follow Alex Jean:

• Social Media: Stay updated with Alex’s latest releases and performances by following him on social media platforms.
• Streaming Platforms: Support Alex by streaming his music on platforms like Spotify, Apple Music, and more.

By embracing these insights and actionable advice, aspiring musicians can navigate their own journeys with confidence and purpose.

Holy Culture Radio is operated by The Corelink Solution, a non-profit organization that aims to create a safe space for healing, foster unity in our communities and empower the next generation of creatives and leaders through spreading the gospel.

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TIMECODE REFERENCES:

Introduction to Alex Jean (00:00:00)
The host introduces Alex Jean, highlighting his success and Spotify streams.

Discussion about Food (00:00:56)
Alex shares his experience with East Coast food, particularly Chinese and BBQ.

Alex’s Musical Journey (00:01:49)
Alex discusses his lifelong passion for music and transition to Christian hip hop.

Marriage and Personal Life (00:03:28)
Alex shares details about his recent marriage and the host’s long marriage.

Rapid Music Releases (00:04:25)
Discussion on Alex’s prolific output of 35 songs in 18 months.

Musicianship and Creative Process (00:05:24)
Alex explains how his background in music helps his creative process.

Production and Collaboration (00:06:23)
Alex discusses his self-sufficiency in music production and collaboration.

Success and Management (00:09:01)
Alex reflects on managing his indie success and the need for a team.

Label Signing Decision (00:09:56)
Alex explains why he decided to sign with a label despite his success.

Challenges of Success (00:11:43)
Alex recounts the challenges faced during a particularly busy period.

Experience with Rodney Jerkins (00:12:40)
Alex shares insights about working with renowned producer Rodney Jerkins.

Going Full Time in Music (00:14:23)
Alex discusses his decision to pursue music full-time despite financial uncertainty.

Introduction to the Episode (00:15:16)
Discussion begins with a quote about hard work setting up future success and personal anecdotes.

Father’s Reaction to Music Career (00:16:01)
Alex shares his father’s skepticism about his music career until he proved his capability post-marriage.

Transitioning Churches (00:16:59)
Alex discusses their family’s decision to change churches due to feeling spiritually unfulfilled.

Seasons of Change (00:17:50)
The speakers reflect on the importance of recognizing when to transition between different life seasons.

Defining Christian Rap (00:18:35)
Alex explains how Christian rap is rooted in original music culture, contrasting it with worldly music.

Cultural Trends in Music (00:20:21)
Discussion on the evolving trends in music and societal influences, particularly concerning sexual content.

Navigating the Music Business (00:22:05)
Alex shares insights on the complexities of the music business, emphasizing the importance of partnerships.

Challenges in the Christian Music Industry (00:24:32)
Alex highlights the need for excellence in the Christian music industry compared to secular standards.

Over-Spiritualization in Business (00:26:21)
Discussion on how spiritual beliefs can complicate business decisions in the Christian music industry.

Advice for Up-and-Coming Artists (00:28:11)
Alex advises emerging artists to focus on creating quality music rather than chasing after opportunities.

Song Structure Discussion (00:30:08)
Discussion on how song length and construction affect listener experience.

Afro EP Plans (00:31:27)
Alex shares his plans for an Afro EP featuring collaborations and cultural influences.

Recording Location Ideas (00:32:28)
The conversation shifts to potential recording locations, including Africa for inspiration.

Top Collaborators for the EP (00:33:12)
Alex discusses his dream collaborators for the upcoming EP, including popular artists.

Concert Experience Vision (00:34:59)
Alex envisions an intimate concert experience with a full band and engaging performance.

Future Plans and Family (00:37:01)
Discussion about balancing career ambitions and personal life, including family planning.

Mainstream Success Outlook (00:39:03)
Discussion on the blending of Christian hip hop into mainstream music and future aspirations.

Support and Encouragement (00:40:18)
The host expresses support for Alex’s journey and encourages listeners to follow him.