In this episode of The Corelink Solution, I interview entrepreneur Orion Brown, founder and CEO of Black Travel Box, a premium clean beauty brand targeting woman of color. We discuss Orion’s journey from corporate America to founding her own company, the challenges she faced, and the importance of perseverance and adaptability in entrepreneurship.

Orion also shares advice for aspiring entrepreneurs, emphasizing the importance of defining success on your own terms and taking advantage of the opportunities available in today’s digital age. The episode concludes with our Career Clinic, sponsored by AARP; with practical advice for listeners to identify their strengths and craft their story, as well as a resource for resume writing.

5 Key Lessons on Entrepreneurship from Orion Brown

Orion Brown is the founder and CEO of Black Travel Box, a premium clean beauty brand targeting woman of color. Her journey from corporate America to entrepreneurship is an inspiring story that highlights the importance of perseverance and adaptability.

Lesson 1: Follow Your Passion

Orion was frustrated with the lack of diversity and respect in her tech bro culture workplace. She wanted to step away from it and focus on her passion project, Black Travel Box. She spent months researching and developing the product before feeling confident enough to show it to people.

Lesson 2: Define Your Target Market

Orion faced challenges in pitching her business idea to investors who were skeptical about the market for her product. She had to overcome myths and misconceptions about black people’s travel habits and the need for products specifically designed for them. Defining a target market is critical in business, and articulating it clearly to create a compelling business case.

Lesson 3: Be Professional, Not Just an Expert

Orion emphasizes the importance of repetition and refinement in developing expertise and professionalism over time. She believes that people often want to be heard and teach others without having enough experience. This can lead to a lack of understanding when situations don’t go as planned.

Lesson 4: Stay True to Yourself

Orion’s advice to aspiring founders is to remember that they are the only person they need to please in the process and to double down on opportunities that align with their vision. She encourages entrepreneurs to focus on what they want to achieve with their business, whether it’s a modest income or a multi-million dollar enterprise, and to make choices that align with their values and goals.

Lesson 5: Leverage Technology

Orion highlights the unique opportunities available to entrepreneurs in today’s digital age. She notes that information is readily available and accessible, and entrepreneurs can leverage technology to reach a global audience. She encourages entrepreneurs to persevere, be willing to learn and adapt, and to take advantage of the resources available to them.

In conclusion, Orion’s journey is a testament to the power of perseverance, adaptability, and staying true to oneself. Her lessons on entrepreneurship are valuable for anyone looking to start their own business. Remember to follow your passion, define your target market, be professional, stay true to yourself, and leverage technology to achieve your goals.

Orion also highly recommends: https://ifundwomen.com/projects/blacktravelbox-tsa-friendly-hair-and-skin-care

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